A lot of people tend to think of people with disabilities as a rather negligible part of the customer base, but these people constitute, by far, the nation’s largest minority group, both in the digital and physical spaces. It is also the only minority group that any one of us can become a member of at any given time.
Does it make good business sense for your brand to ignore that demographic?
Denis Boudreau – www.inklusiv.ca
Did You Know?
Insights
