According to the U.S. Department of Labor, Americans aged 50 years and older are estimated to control over $1.7 trillion annually in discretionary spending power,Read more about Did You Know… #037
“If you believe inclusive communication is an expensive endeavor, you should definitely look at the impact that excluding parts of your audience can have onRead more about Food For Thought #037
American economists estimate that if organizations committed to hiring just 1% of employees with disabilities, on a larger scale, these companies could help boost theRead more about Did You Know… #036
“You should always go out of your way to avoid using the words “edge case” when referring to some of your audience members, as thatRead more about Food For Thought #036
Roger Hochschild, CEO of Discover Financial Services, claims that leveraging diversity, equity and inclusion helps the business create innovative products, a stronger workforce, and betterRead more about Did You Know… #035
“What we need to do is design our content and shape its delivery to the audience members who live on the extremes of the bellRead more about Food For Thought #035
According to Julie Sweet, CEO of Accenture, research reveals that leading disability inclusive companies stand to gain as much as 28% higher revenue, double theRead more about Did You Know… #034
“Adopting an inclusive approach to your content delivery shouldn’t make you exceptional, but questioning what you think you understand about your audience’s needs absolutely does.”Read more about Food For Thought #034
According to data shared in 2021 by Kantar’s Global Inclusion Imperative, 65% of consumers worldwide say that when given the choice, they will prefer toRead more about Did You Know… #033
“All roads can potentially lead to Fadeout Town. Your job is to make sure that as many people in your audience as possible never makeRead more about Food For Thought #033
In 2021, the Pew Research Center reported that 46% of young American adults (aged 18 to 29) already knew of at least one person whoRead more about Did You Know… #032
“It’s in your best interest to recognize that any approach to diversity, equity and inclusion that fails to loop in disability and ageing are inherentlyRead more about Food For Thought #032
Research conducted by the Nielsen Norman Group indicates that, on average, every one of us loses about 8% of our ability to use the webRead more about Did You Know… #031
“It’s our responsibility to make sure that the experiences we create do not disable our audience members, but rather enable them — regardless of whetherRead more about Food For Thought #031
According Statista, 25% of internet users worldwide were aged 45 or older as of 2021. This means that a quarter of all internet traffic aroundRead more about Did You Know… #030
“As you share your core message with your audience, there’s a myriad of barriers that can get in your way as a speaker or communicator,Read more about Food For Thought #030
As it turns out, colourblind audience members are not the only ones who struggle with colour perception! Research shows that retina cells progressively lose sensitivityRead more about Did You Know… #029
“Out of all those audience members who end up fading out on you, how many could have been your next network opportunity, your next ravingRead more about Food For Thought #029