AI’s take on inclusion: a conversation with ChatGPT on digital accessibility
This week marks the 12th anniversary of GAAD (Global Accessibility Awareness Day), which the accessibility community will celebrate this coming Thursday, May 18th. The day’s theme is “Keeping technology accessible for everyone”, a theme that feels incredibly appropriate in 2023, given the growing impact that technology has over all of our lives.
If you know me, you know that I’m deeply invested in the critical domains of disability inclusion and digital accessibility. Recently, as I was preparing for a webinar that I’ll be delivering on that very day, I seized an opportunity to explore this topic further through a dynamic conversation with ChatGPT, the advanced large language model from OpenAI that we’ve all grown to discover these past few months.
The dialogue was far from a mere academic exercise; it was an opportunity to delve into the practical implications of this field, its transformative potential for businesses, and the progressive societal change it can inspire. It was also an opportunity to gauge just how knowledgeable (or clueless) ChatGPT would be on this topic.
Drawing from my own professional experience, I sought to illuminate, not just the theoretical aspects of digital accessibility and inclusion, but more importantly, to spotlight their real-world significance and impact on the world we live in. And in the process, help those among you who are now just discovering concepts like digital accessibility and disability inclusion through GAAD, and could benefit from learning a thing or two.
Igniting a spark for meaningful actions
In our conversation, I navigated a curated collection of thoughtfully constructed questions that spread across seven all-encompassing categories. These categories were intricately designed to cover the vast expanse of digital accessibility. I started from grasping its fundamental principles, moved onto its pragmatic implementation, and then explored its legal and commercial repercussions for businesses. I further probed the AI to examine its perspective on the indispensable role that individuals with disabilities play in crafting accessible digital content, and the ways to assess the efficacy of accessibility endeavours. Additionally, I ventured into a forward-thinking analysis of the future landscape of digital accessibility, offering a glimpse into what lies ahead (at least, again, according to AI).
As I unveil these pressing questions and ChatGPT’s insightful responses, I hope that you will find this to be a treasure trove of knowledge and inspiration. Whether you are a business leader considering weaving digital accessibility into your strategic fabric, a developer aiming to seamlessly incorporate it into your work, or a seasoned professional like me who is constantly seeking to broaden their horizons, these questions serve multiple purposes. They provide a unique lens to view this important issue, ignite intellectual curiosity, and foster a stronger resolve towards the cause of digital accessibility and inclusion.
Every question and corresponding response in our dialogue are intentionally crafted to do more than just broaden your understanding – they aim to ignite a spark that inspires meaningful action and drives transformation. This conversation stands as a powerful testament to the profound impact of digital accessibility. It goes beyond the boundaries of regulatory compliance or risk avoidance; it’s about acknowledging the extraordinary tapestry of human diversity, cultivating truly inclusive digital spaces, and realizing the substantial societal and business benefits that digital accessibility brings.
Consider this conversation an open invitation to join us in shaping a digital world where everyone is genuinely valued, inclusively engaged, and empowered to their fullest potential. There’s no better time to begin doing so than on May 18th of this year, as we celebrate yet another Global Accessibility Awareness Day.
Methodology and approach
It all began with a prompt…
“I want you to act as someone who is new to the field of digital accessibility and disability inclusion, and who has the opportunity to have a conversation with world-recognized experts on those topics, cumulating multiple decades of experience in that space. What would be the most important questions you would ask them to better understand why digital accessibility matters, why their business should care, and maybe more importantly, what’s in it for them to learn more about these topics?”
ChatGPT then came up with a list of 17 insightful questions, which I then asked it to categorize as it deemed appropriate. Once the categorization was completed, I asked ChatGPT to provide an answer to each one. These questions and answers are presented below, for you to explore.
On with the conversation
Please note that the questions and answers were NOT edited by me in any way. They are presented exactly as ChatGPT formulated them – for better or for worse.
Category 01 Understanding the importance and basics of digital accessibility and disability inclusion
01. Why are digital accessibility and disability inclusion essential in today’s digital age?
(ChatGPT) “Digital accessibility and disability inclusion are vital in today’s increasingly digital age, ensuring all individuals, regardless of their abilities, can access and use digital content, applications, and services effectively. As the world continues to advance technologically, we must prioritize inclusive digital experiences. This isn’t merely about social justice or legal obligations, but it’s about allowing everyone to participate fully in society and maximizing the potential of all people. Moreover, inclusive design often leads to better products and services for everyone, not just those with disabilities. By considering a broader range of human experiences and needs, businesses can create more flexible, adaptable, and user-friendly products.”
02. What is the difference between digital accessibility and disability inclusion, and why are both important?
(ChatGPT) “Digital accessibility refers to the design of digital resources so they can be used by all people, including those with disabilities. It’s about making sure that websites, apps, and other digital tools can be accessed, understood, and interacted with by everyone. Disability inclusion, on the other hand, is a broader concept that involves including people with disabilities in all aspects of society, from the workplace to the digital world. It’s about ensuring equal opportunities, rights, and respect for people with disabilities. Both are crucial because while digital accessibility can ensure that people with disabilities can use digital resources, disability inclusion ensures they are fully involved and represented in the design, implementation, and usage of these resources. This inclusive approach can lead to more effective and satisfying solutions for everyone.”
Category 02 Legal and financial implications
03. How does digital accessibility and disability inclusion impact businesses, both from a legal and a market perspective?
(ChatGPT) “Digital accessibility and disability inclusion can significantly impact businesses both legally and from a market perspective. From a legal standpoint, numerous jurisdictions have regulations in place that mandate certain accessibility standards for digital content. Non-compliance can result in legal actions, penalties, or fines, causing reputational damage. From a market perspective, disabled individuals represent a large, often overlooked consumer segment. By making digital platforms accessible, businesses can tap into this market, leading to increased customer base and revenue. Moreover, inclusive design often leads to improved user experience for all customers, not just those with disabilities. It encourages innovation, promotes brand reputation, and can lead to higher customer satisfaction and loyalty.”
04. What are the potential consequences for businesses that do not prioritize digital accessibility and disability inclusion?
(ChatGPT) “Businesses that do not prioritize digital accessibility and disability inclusion face several potential consequences. Legally, they risk non-compliance with various accessibility laws and regulations, which can result in lawsuits, fines, and a damaged reputation. From a market standpoint, they risk missing out on a substantial consumer base comprising individuals with disabilities, thereby losing potential revenue. Moreover, inaccessible digital content can lead to poor user experience, affecting customer satisfaction and loyalty. In the long run, lack of accessibility and inclusion could limit a company’s growth and innovation potential. Therefore, prioritizing digital accessibility and disability inclusion is not only a moral and legal responsibility but also a smart business strategy.”
Category 03 Practical applications and benefits
05. Can you provide some examples of companies that have benefited from implementing digital accessibility and disability inclusion strategies?
(ChatGPT) “Companies like Microsoft and Google have reaped benefits from prioritizing digital accessibility and disability inclusion. Microsoft’s inclusive design philosophy has led to innovations such as the Xbox Adaptive Controller, catering to a wider gaming audience. Likewise, Google’s commitment to accessibility has led to features like Live Caption, which benefits everyone, not just individuals with hearing impairments. These features not only cater to people with disabilities but also improve overall user experience, thereby expanding the customer base, promoting brand loyalty, and enhancing the companies’ reputation as socially responsible entities. The success of these companies demonstrates that digital accessibility and disability inclusion is not only beneficial but also a strategic move for businesses.”
06. How can businesses begin the process of implementing digital accessibility and disability inclusion in their operations?
(ChatGPT) “The process starts with an accessibility audit to identify potential barriers to access and areas for improvement. Training for developers, designers, and all relevant staff is essential to ensure they understand accessibility principles. Incorporating accessibility standards like the Web Content Accessibility Guidelines (WCAG) into the design and development process is crucial. Additionally, creating an accessibility statement and policy can demonstrate a business’s commitment to digital accessibility and disability inclusion. Businesses should also consider engaging with people with disabilities during the design and testing process to understand their needs and perspectives better. This inclusive approach not only improves accessibility but also leads to more innovative and user-friendly designs.”
07. What role do people with disabilities play in the development of accessible and inclusive digital content?
(ChatGPT) “People with disabilities play a critical role in the development of accessible and inclusive digital content. They provide valuable insights into their unique experiences and needs, helping businesses understand how to make their digital content more accessible and inclusive. By including people with disabilities in the design and testing process, businesses can ensure their products and services are truly accessible and meet the needs of this diverse population. Furthermore, their involvement promotes diversity and inclusion in the workforce, fostering innovation and creativity. It’s not just about making digital content accessible to people with disabilities; it’s about creating digital content with people with disabilities, ensuring it’s truly inclusive and effective.”
08. What kind of resources, tools, or technologies are available to help businesses improve digital accessibility?
(ChatGPT) “There are numerous resources, tools, and technologies available that can assist businesses in enhancing digital accessibility. Automated testing tools like WAVE or Axe can scan websites and applications to identify some common accessibility issues. Manual testing tools, such as screen readers like JAWS or NVDA, can provide insight into the user experience of people with visual impairments. Guidelines like the Web Content Accessibility Guidelines (WCAG) provide a comprehensive set of recommendations for making digital content more accessible. Various online communities, forums, and blogs provide valuable insights and advice on digital accessibility. Additionally, consulting firms specializing in digital accessibility can provide expert guidance and services. Leveraging these resources can significantly help businesses improve their digital accessibility and make their products and services more inclusive.”
Category 04 Challenges and misconceptions
09. What are some common misconceptions businesses have about digital accessibility and disability inclusion?
(ChatGPT) “There are several misconceptions about digital accessibility and disability inclusion. One is that accessibility is costly and difficult to implement. While there are initial costs and learning curves, the long-term benefits outweigh these costs, including wider audience reach, increased user satisfaction, and reduced legal risks. Plus, many accessibility features, when incorporated early in the design process, require minimal additional resources. Another misconception is that accessibility is a one-time effort. In reality, maintaining accessibility requires ongoing commitment, regular audits, and updates, especially as new technologies and standards emerge. Businesses may also wrongly believe that accessibility benefits only a small group of users. However, inclusive designs often enhance the user experience for everyone, not just those with disabilities.”
10. How can we debunk these misconceptions and promote a better understanding of digital accessibility and disability inclusion?
(ChatGPT) “Debunking these misconceptions requires education and awareness. Businesses should be made aware of the benefits of digital accessibility and disability inclusion, not just the legal and social responsibilities. Sharing success stories of companies that have reaped tangible benefits from accessibility can be powerful. Providing training and resources to understand the scope and process of implementing accessibility is also critical. Highlighting the fact that accessible design often results in better usability for all users can help shift the perception of accessibility as a niche requirement to a mainstream consideration. It’s also important to involve people with disabilities in these conversations to provide firsthand accounts of the importance and impact of accessibility.”
Category 05 Measurement and improvement
11. How can we measure the effectiveness of our digital accessibility and disability inclusion efforts?
(ChatGPT) “The effectiveness of digital accessibility and disability inclusion efforts can be measured using a combination of quantitative and qualitative methods. On the quantitative side, businesses can track metrics like the number of accessibility issues identified and resolved, user engagement rates on accessible platforms, and the increase in audience reach. Qualitatively, user feedback and usability testing, especially involving people with disabilities, can provide valuable insights into how effectively the accessibility measures are working. Regular accessibility audits and compliance checks with standards like WCAG can also be part of the measurement process. Remember, the ultimate goal is not just to meet technical standards, but to ensure a positive, inclusive user experience for all.”
12. How can businesses ensure that their digital accessibility and disability inclusion efforts are sustainable and continually improved upon?
(ChatGPT) “Businesses can ensure the sustainability and continuous improvement of their digital accessibility efforts through a few key strategies. Firstly, they should integrate accessibility considerations into every step of their design and development processes, rather than treating them as an afterthought. Regular audits and user testing can help identify issues and areas for improvement. Ongoing training for staff and user feedback mechanisms can help maintain and improve accessibility over time. Businesses should consider integrating accessibility checks into their regular product development cycles and quality assurance processes. A designated accessibility team or coordinator can ensure these efforts remain a priority.”
13. How can businesses handle the constantly changing landscape of digital accessibility standards and technologies?
(ChatGPT) “The landscape of digital accessibility standards and technologies is indeed dynamic, requiring businesses to stay updated and adaptable. Regular training and professional development can ensure that the team is up to date with the latest standards, tools, and best practices. Subscribing to accessibility newsletters, joining professional networks, and attending conferences can also keep businesses informed. Engaging with accessibility consultants or experts can provide valuable guidance. Furthermore, businesses should adopt a forward-thinking mindset, treating accessibility as an evolving journey rather than a fixed destination. By embedding accessibility in their culture, businesses can better navigate the changing landscape and ensure that their digital content remains accessible and inclusive.”
Category 06 Education and training
14. What kind of training or education should our team undergo to better understand and implement digital accessibility and disability inclusion?
(ChatGPT) “Training and education are crucial components of implementing digital accessibility and disability inclusion. Firstly, team members should be made aware of what accessibility and inclusion mean and why they are important. This could involve sensitivity training to understand the experiences and challenges of people with disabilities. Then, more technical training should be provided, depending on the role of each team member. For example, designers might learn about colour contrasts and font sizes, while developers might learn about ARIA labels and keyboard navigation. Understanding and applying accessibility standards like WCAG should be a key part of the training. Additionally, training should emphasize the importance of including people with disabilities in the design and testing process.”
15. How can businesses maintain a continuous learning environment to stay up-to-date with evolving digital accessibility and disability inclusion standards?
(ChatGPT) “Maintaining a continuous learning environment for digital accessibility and disability inclusion involves several strategies. First, businesses should foster a culture that values accessibility and inclusion, encouraging team members to continuously learn and improve. Regular training sessions, workshops, and webinars can help keep the team updated with the latest standards and technologies. Subscribing to accessibility newsletters, blogs, and forums can provide valuable insights and updates. Additionally, businesses should consider partnering with accessibility consultants or organizations that can provide ongoing support and guidance. Encouraging the team to participate in relevant conferences and professional networks can also facilitate continuous learning. Ultimately, the goal should be to embed accessibility and inclusion in every aspect of the business, making continuous learning a natural part of the process.”
Category 07 Future trends and preparations
16. How do you see the future of digital accessibility and disability inclusion, and what should businesses be preparing for?
(ChatGPT) “The future of digital accessibility and disability inclusion is promising and evolving. Technology advancements are making it possible to create even more accessible and inclusive digital experiences. However, with the pace of technological change, businesses need to stay agile and proactive. They should be prepared for changes in laws and regulations, as well as new standards and guidelines. They should also be ready for emerging technologies, such as AI and VR, which present both challenges and opportunities for accessibility. Businesses need to foster a culture of inclusion, where accessibility is considered from the outset of any digital project or initiative. By doing so, they can better adapt to changes and ensure that their digital offerings remain accessible and inclusive.”
17. What role can artificial intelligence (AI) play in enhancing digital accessibility and disability inclusion?
(ChatGPT) “Artificial Intelligence (AI) has significant potential to enhance digital accessibility and disability inclusion. For instance, AI can be used to automate real-time captioning or transcriptions, making digital content more accessible for individuals with hearing impairments. It can also be used to personalize user experiences based on individual needs or preferences, such as adjusting font sizes or colour contrasts for visually impaired users. Furthermore, AI can help automate accessibility testing and identify potential issues more efficiently. However, it’s important to remember that AI is a tool that complements, but doesn’t replace, human-centered design and testing. While AI can help make digital content more accessible, businesses should continue to involve people with disabilities in their design and testing processes to ensure that their digital content is truly inclusive.”
A stepping stone in your own journey
As we wrap up our engaging chat with ChatGPT, let’s see this not as the finish line, but as the first step of a fresh journey – your journey towards truly appreciating and advocating for disability inclusion and digital accessibility. Today, we’ve peeled back the layers of some of these ideas, not just as legal obligations to meet, but as powerful instruments that can pave the way for more digitally inclusive spaces for everyone.
With Global Accessibility Awareness Day around the corner, there’s no time like the present for you to dive headfirst into these topics! Embrace GAAD’s mission of shining a global light on digital access and inclusion. Let’s do this right and everyone, regardless of disabilities, will one day be able to fully harness the potential of the digital world.
Think of this conversation as your personal springboard, launching you into a deeper exploration of these issues during GAAD and beyond! This is your moment to learn, to understand, and to take decisive steps towards a more inclusive digital world. It’s the perfect time for you to help guarantee everyone an equal shot at participating and contributing to the digital community. Your path towards promoting digital accessibility starts right here, and it’ll go as far as your determination to make a difference will take it.
About Denis Boudreau
Denis Boudreau is a consultant, trainer, coach, and speaker specializing in inclusive leadership and inclusive communication. He works with leaders and executives who are no longer willing to overlook disability inclusion and want to transform their leadership approach from “inclusive-ish” to truly inclusive by championing accessibility. A Certified Professional in Web Accessibility (CPWA), Denis has trained thousands of professionals over the past two decades and has delivered hundreds of workshops worldwide in both English and French. He has helped leading brands like Netflix, Salesforce, Victoria’s Secret, and many more embed disability inclusion into their business strategies, empowering them to break down barriers and create deeper, more meaningful connections with their target audiences while also meeting legal obligations.