Designing content for your perceived average users is a flawed concept that potentially leaves a large portion of your audience behind. Indeed, most people have jagged profiles with characteristics that will prevent them from perfectly fitting the mold. By designing for extremes and stress cases such as disabilities and other potential barriers, your brand can ensure that all of your audience is implicitly included.
Do you rely on everyone fitting that perfect mold of yours?
Denis Boudreau – www.inklusiv.ca
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