“In my experience talking with audience members who have disabilities, feeling left out is oftentimes the number one reason why speakers don’t get referrals forRead more about Food For Thought #020
In 2018 alone, a total of 2,314 lawsuits were filed against American organizations on the basis of their content not being inclusive of people withRead more about Did You Know… #019
“Inclusive communication is about creating and delivering content that empowers all of your audience to truly connect, so that they can act on the opportunitiesRead more about Food For Thought #019
A lot of people tend to think of people with disabilities as a rather negligible part of the customer base, but these people constitute, byRead more about Did You Know… #018
“The needs and expectations of your audience should guide your presentation strategies, and your delivery mechanisms should feed into the expectations and needs of yourRead more about Food For Thought #018
The Accessibility for Manitobans Act and the Nova Scotia Accessibility Act don’t require organizations to submit accessibility reports, but still require organizations to create plansRead more about Did You Know… #017
“If your business can’t afford to ignore an untapped Canadian consumer market of over $165 billion a year, then you must pay attention to theRead more about Food For Thought #017
In the future, the Canadian government will coordinate federal and provincial accessibility laws to ensure even more consistency. In the wake of this effort, theRead more about Did You Know… #016
“As professional speakers, trainers and communicators, we often let our own experiences, beliefs, preferences and biases dictate how we approach and deliver our content toRead more about Food For Thought #016
Many separate accessibility standards development processes exist in Canada. Ontario, Manitoba, and Nova Scotia all have laws that mandate creation of provincial accessibility standards. InRead more about Did You Know… #015
“What if your biggest loss of potential revenue came, not from those who don’t like you, but from the 40% of your audience with variousRead more about Food For Thought #015
Under the Accessible Canada Act (ACA), organizations must create accessibility plans that outline future barrier identification, removal, and prevention. Although these plans need not includeRead more about Did You Know… #014
“If you recognize that people with disabilities and the elderly can be part of your audience, then you must acknowledge that their needs will differRead more about Food For Thought #014
Designing content for your perceived average users is a flawed concept that potentially leaves a large portion of your audience behind. Indeed, most people haveRead more about Did You Know… #013
“If you think an inclusive approach to communication is cost prohibitive, then you should look at what it costs your business to systematically exclude partsRead more about Food For Thought #013
The Accessible Canada Act (ACA) builds on the Canadian Human Rights Act and focuses on the prohibition of discrimination based on disability. Adopted in theRead more about Did You Know… #012
“Challenges for inclusion may be our responsibility to solve as professional communicators, but the weight of exclusion is ultimately borne by audience members alone.”Read more about Food For Thought #012
Research shows that people with disabilities have friends and loved ones who can be influenced when deciding which businesses to solicit, based on how inclusiveRead more about Did You Know… #011